Privacy Policy

Elite Pediatric Dentistry & Orthodontics
Effective Date: September 18, 2026
Last Updated: October 30, 2026

1. Introduction

Elite Pediatric Dentistry & Orthodontics (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website, contact our practice, or participate in our SMS text messaging program.

This policy addresses website and communication practices. It does not replace our HIPAA Notice of Privacy Practices, which explains how protected health information may be used and disclosed and describes your rights regarding that information. Please contact our office to request a copy.

2. Information We Collect

Depending on how you interact with us, we may collect:

Contact information: Your name, email address, mailing address, and telephone number.
Service and transaction information: Information about services you request, appointments, inquiries, and payment transactions.
Communications: Messages, questions, feedback, and other information you provide when contacting our practice.
Technical information: Your IP address, browser type, device information, and website usage data collected through cookies or similar technologies.
SMS information: Your mobile telephone number, messaging preferences, messages exchanged with our practice, and records of your consent or withdrawal of consent.

If information constitutes protected health information, our handling of that information is subject to applicable healthcare privacy laws and our HIPAA Notice of Privacy Practices.

3. How We Use Your Information

We may use personal information to:

Respond to inquiries and provide customer support.
Coordinate appointments and communicate about requested services.
Send appointment reminders, confirmations, and practice updates.
Send promotional communications when you have provided any required consent.
Operate, maintain, and improve our website and communications.
Process transactions and maintain business records.
Protect the security and integrity of our systems.
Comply with applicable legal obligations.

4. SMS Privacy and Consent

When you enroll in our SMS program, we collect your mobile telephone number and maintain a record of your consent. Where required, we obtain your express written consent before sending promotional text messages.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be sold, rented, or shared with third parties for their own marketing or promotional purposes.

We may provide limited access to information to service providers that help us deliver and administer our messaging program, subject to appropriate confidentiality and use restrictions. We may also disclose information when required by law.

You may opt out by replying STOP to a text message or contacting our office. For assistance, reply HELP, email [email protected], or call 703-552-4993.

Additional messaging details appear in our Terms & Conditions.

5. Sharing of Information

We do not sell, rent, or trade your personal information. Subject to applicable law, we may disclose information in the following circumstances:

Service providers: To vendors that help us operate our website, process payments, host information, or provide communications and administrative support. Their access is limited to authorized purposes and subject to appropriate contractual obligations.
Legal requirements: When required by law, court order, or other valid legal process.
Business transfers: In connection with a merger, acquisition, or transfer of practice assets, subject to applicable privacy protections and any legally required notice.
At your direction: When you authorize or request a disclosure.

These circumstances do not authorize sharing mobile information or SMS consent records for another party’s marketing or promotional purposes. Protected health information is subject to additional legal requirements.

6. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality, understand usage, and improve your experience.

You can manage cookies through your browser settings. Disabling cookies may affect certain website features.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, maintain required records, resolve disputes, and comply with applicable law.

SMS consent and opt-out records are retained as necessary to document and honor your messaging preferences and satisfy applicable requirements. Medical records are maintained according to applicable healthcare record retention requirements.

8. Your Privacy Choices and Rights

Depending on applicable law and the information involved, you may have rights to request access to, correction of, or deletion of certain personal information, obtain a copy of certain information, or opt out of certain uses.

These rights may be subject to identity verification, exceptions, and record retention obligations. Requests concerning medical records are governed by applicable healthcare privacy laws.

To submit a request, email [email protected] or call 703-552-4993.

You may unsubscribe from promotional emails using the instructions included in those messages and opt out of SMS messages by replying STOP.

9. Information Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no internet transmission or storage system can be guaranteed completely secure.

Please avoid sending sensitive medical or financial information through ordinary email, text messages, or general website contact forms. Contact our office for an appropriate method of sharing sensitive information.

10. Children’s Privacy

As a pediatric dental and orthodontic practice, we provide care to children and may receive information about minor patients from parents, legal guardians, and other authorized individuals in connection with that care.

Our website and SMS enrollment process are intended for parents, legal guardians, and other adult users. They are not intended for children under 13 to independently submit personal information.

If you believe a child under 13 has independently provided personal information through our website without appropriate parental involvement, please contact us so we can review and address the matter. Information collected in connection with patient care remains subject to applicable healthcare privacy and record retention requirements.

11. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last Updated” date. We will provide additional notice when required by applicable law.

12. Contact Us

Elite Pediatric Dentistry & Orthodontics
3120 Fairview Park Dr, Ste 520
Falls Church, VA 22042

Email: [email protected]
Phone: 703-552-4993
Website: https://www.elitepediatricdentistrynova.com